A report (1500-2000 words including all references) detailing the psychology principles used in
developing the campaign creative and the expected effects these will have on the target audience. This is the video that needs to be reported. https://youtu.be/9dj4IAyPJUs (Please analyze and be critical)
CONTENTS. 1. I am mostly aim it for younger generation.
2. Please connect it to anime/games such as roblox or miecraft in term of the visualization.
3. Explain why is it important for the younger generation to know the statistics.
4. The campaign’s success will be measured by message awareness and consumer perception, using pre/post surveys. Be aware that this campaign focus on either smoking cessation or smoking prevention OR a combination of both. The advertising creative should be aligned with the chosen priority and justified in the report.
In Australia, nearly half (46%) of all deaths among Indigenous Australians during the period 2015-2019 were due to cancers (23%) or circulatory diseases (23%). One of the primary factors contributing to these poor health outcomes for Indigenous Australians is a high smoking rate. While the prevalence of smoking amongst Indigenous Australians aged 18+ has fallen from a high of 54.5% in 1994, the smoking rate for adults 18+ was still around 41% in 2019 (the last time data was
capture). In fact, Indigenous Australians aged 15 and over are 2.9 times as likely to be a current smoker as non-Indigenous Australians. (https://www.indigenoushpf.gov.au/measures/2-15-tobacco-use) Because of such high smoking rates, smoking causes 37% of all First Nations deaths, and 50% of deaths age 45 years and over. (https://www.health.gov.au/our-work/tackling-indigenous-smoking)
As a result, the Australian Government has identified an urgent need for significant and concerted efforts to continue improving Indigenous health outcomes, both directly through health interventions and services, and by addressing the cultural and social determinants of health. To reduce smoking rates in Indigenous Australians and ensure better health outcomes, the Australian Government is looking to develop a campaign, given targeted messaging is a vital way to change attitudes
and behaviours related to smoking.
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