Assignment Instructions
Case write-up: Each student will be expected to complete two case write-ups. Students can choose 1 case from the following cases below.
The suggested length of the write up is 2-3 pages (12 point- double spacing) of Word document. However, please focus on addressing the questions in the case and demonstrating the application of key marketing concepts. The points allocated will be based on the quality of the case write-up.
Case Options: Choose one from Nike (Chapter 1), LEGO (Chapter 5), Chase Sapphire (Chapter 6), or Honest Tea (Chapter 18) for your first case write-up.
Notes
Answer all the questions given at the end of the case. Typically, there are 3-4 questions at the end of each case. All the questions need to be answered individually with proper section separation.
Avoid using outside sources if possible. Please try to stick to the information given in the case to answer the questions.
Tie it to your knowledge of the course material.
Demonstrate application of marketing knowledge.
Each case write-up is worth 40 points.
The following rubric will be used for grading the assignment:
Detailed coverage of issues: 20 points
Logical support for answers: 13 points
Demonstrate application of marketing knowledge by providing your recommendation(s)/suggestion(s) to the companies: 5 points
Spelling and grammar: 2 points