Submit a proposal outlining the product/service you want to bring to market. Be sure to describe the product or service, the target market you envision reaching, and the problem your product or service solves for the target market. This should be a problem that is not currently being sufficiently addressed by current solution providers, i.e., your competition. Try to avoid “free” or “value-added” services that do not have a measurable source of revenue, and also avoid brand extensions.
Create a fictitious product or service for
Southwest Airlines or American Airlines
Submission should address the following: 12-point Times New Roman font, one-inch margins, APA formatting, and 2 pages.
Company information:
Company name, industry, traded name, stock symbol, publicly traded stock exchange, mission, status, marketing reports, and marketing domain (use EDGAR, D&B Hoovers, and MarketLine sites for reference)
New product idea:
What problem does your product/service solve for the target market (not you)? Would your target market say, “Yes, that is a problem and no one has solved it” about your product/service?
What competitive advantages does your product/service offer?
What challenges might you face in the marketing of this product or service?
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